Ale Meridian: a quiet force at the crossroads of design and emotion
It all begins with an idea.
In the calm yet intensely intuitive world of multidisciplinary artist and designer Ale Meridian, graphic design is more than a visual exercise - it’s an emotional language. Based in Barcelona, Ale merges digital finesse with analog inspiration to build creative universes that speak softly but powerfully. As the first artist featured on Creative Intersect, Ale’s journey sets the tone for what we hope to capture in every feature: depth, clarity, and a fierce dedication to the craft.
“I create at the crossroads of digital and analog,” Ale shares. “Graphic design becomes a tool to express emotion, humanity, and calm clarity. I want my work to feel honest, intimate, and real.” From brand identity and packaging to editorial campaigns and visual storytelling, Ale’s art direction carries a distinctive human edge - a balance of precision and personal truth.
Trained across Europe and Asia, Ale holds a Master’s in Graphic Design and Art Direction from IDEP Barcelona and a BSc in International Communication and Media from Erasmus University Rotterdam, including an exchange at City University of Hong Kong. Her creative foundation is shaped by both academic rigor and intuitive curation. “I was always curating things as a child - collecting magazine pages, handwritten notes, small objects. I didn’t realize it then, but what I was doing was curating based on instinct and taste’’, she recalls. “That sense of intuition, of knowing what speaks to me, has always been there. And I believe that’s at the heart of creativity - having taste, sensitivity, and the ability to judge what belongs and what doesn’t. To me, that’s what art direction and the design process is all about: curating, selecting, shaping meaning through choices’’.
Ale’s process is deeply observational, often informed by visual anthropology and the everyday poetry of human behavior. “I love to observe people, find patterns, and create a visual piece out of it,” she says. “Laying out all the objects that mean something to me on a table and taking a picture… it becomes a still life of who I am.” This attention to detail and layered meaning is especially apparent in projects like The Dai Pai Dong Journal, a tribute to Hong Kong’s fading street food culture. Designed in the format of a large-format newspaper, the work evokes both nostalgia and social reflection.
While she’s already held roles such as Brand Director at Beppy in Rotterdam and Graphic Designer at Digiocracy in Barcelona, Ale describes herself as being at the beginning of her creative career. Yet her perspective is clear and compelling: “Success for me isn’t one big project but rather a balance. Letting work be work and allowing the rest of life - friends, dance, photography - to feed my creativity.” Her ambitions lie not in recognition but in resonance - whether working on a conceptual museum identity or supporting a filmmaker’s vision, she finds joy in making systems where emotion and structure align.
“Letting work be work and allowing the rest of life - friends, dance, photography - to feed my creativity.”
Ale’s collaborative instincts are as strong as her individual voice. “Graphic design is problem-solving with your own lens. But to truly serve a client or a project, you need curiosity, empathy, and strategic sensitivity,” she says. “It’s not about forcing your style but rather about shaping a meaningful solution together.” As she moves toward more collaborations with cultural organizations, Ale remains grounded in ritual and reflection. Her creative rhythm is thoughtful and holistic - research, dance, solitude, movement. “When I feel stuck, I dance. It reconnects me to my authentic self,” she says with a smile.
In a world increasingly noisy with content, Ale Meridian’s work invites us to pause and feel. She reminds us that the quietest designs often carry the deepest impact, and that true creativity begins with the courage to observe.
Follow Ale’s work on Instagram at @ale.meridian and stay tuned for future features of Creative Intersect at @thecreativeintersect
Blog Post Title Two
It all begins with an idea.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.